biancaland.art
VOYAGES
Client: Four Seasons Yachts | 2024 | Experiential Design |
Creative Direction, Advertising , Storytelling, Art Direction, PR Planning
Strategy
Key Message:
Get into the holiday spirit with National Lampoon's Christmas! In honor of the 35th anniversary of National Lampoon's "Christmas Vacation," we're thrilled to announce a special Vacation Movie Marathon streaming on TV this December 25th!
Goal:
We invite audiences to experience the hilarious chaos of the season with National Lampoon. Through thoughtful touchpoints, including an immersive comedy event, social media tactics, microsite content, in-store activations, O.O.H. advertising, and all-new holiday merchandise, we will showcase the comedic mishaps and relatable moments that define the National Lampoon holiday spirit.
