biancaland.art
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HEY, IT'S B!
ABOUT ME
Hello! I’m Bianca Laurita, a creative soul from Manhattan Beach, California, and a recent summa cum laude graduate of the Savannah College of Art and Design with a B.F.A. in Advertising & Branding (Art Direction). My world revolves around fashion, art, music, and travel, with creativity as my guiding force.
From a young age, I’ve been passionate about visual storytelling—it’s in my DNA. I spent 13 years dancing, a journey that fueled my love for expression and shaped me into the visionary I am today. That early immersion in the arts honed my ability to see the bigger picture and become the driving force behind creative endeavors.
I’m experienced in creative direction, digital art creation, advertising, web design, and branded content production, with additional skills in copywriting, fashion styling, art direction, layout design, and publication management. I’m certified in Adobe Photoshop & Illustrator and proficient in Figma, Adobe InDesign, UX, and After Effects.
I’m passionate about bringing unique visions to life and value the process of creating work that’s both memorable and impactful.
Welcome To My World—let’s escape the ordinary together!
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ACHIEVEMENTS
Education
2021-2025
B.F.A in Advertising & Branding
Art Direction Concentration
Savannah College of Art & Design
I am have a Bachelor of Fine Arts (BFA) in Advertising & Branding Art Direction from the Savannah College of Art and Design (SCAD), where I gained expertise in creative direction, copywriting, digital production, and brand marketing. My studies have been highlighted by hands-on projects that allowed me to develop innovative ad campaigns and immersive brand experiences. I've honed skills in Adobe Illustrator, In Design, Photoshop, After Effects, Figma, and Canva, and earned recognition for my creative solutions in industry competitions.
Awards & Achievements
SCADDY Awards 2025
2025 SCADDY Awards
Savannah College of Art &
Design | 2025
American Advertising Awards
(AFF Augusta 2025)
Best In Show (Video)- Love at First Sip
Judge's Choice Award- Into The Stream
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Winner, Branded Content – Aperol: Love at First Sip
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Winner, Social-First Campaign – Heinz: Wake It Up
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Gold – Integrated Advertising Campaign (Consumer Campaign) – Aperol: Love at First Sip
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Gold – Integrated Advertising Campaign (Campaign) – Netflix: Into the Stream
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Gold – Integrated Brand Identity Campaign – Aperol: Love at First Sip
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Gold – Cinematography (Single) – Aperol: Love at First Sip
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Gold – Cinematography (Campaign) – Aperol: Love at First Sip
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Gold – Television Advertising (Single) – Aperol: Love at First Sip
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Silver – Television Advertising Campaign – Aperol: Love at First Sip
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Gold – Integrated Advertising Campaign (Consumer Campaign) – Netflix: Into the Stream
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🏆 Judge’s Choice Award – Netflix: Into the Stream
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🏆 Best in Show, Video – Aperol: Love at First Sip
Clio Entertainment Jury Observser
2025 Clio Awards – Jury Observation (Invited Participant)
Hulu Headquarters | 2025
Selected to observe the 2025 Clio Awards jury sessions at Hulu HQ, reviewing over 500 high-level global campaigns across entertainment and brand categories. Gained invaluable insight into agency-level creative standards, brand storytelling, and the strategy behind award-winning work for brands such as Apple TV’s Severance, Netflix’s Squid Game, and Universal’s Wicked (with 400+ brand partnerships).
SCAD Sprint x MATTE Projects
2025 Clio Awards – Jury Observation (Invited Participant)
Hulu Headquarters | 2025
Selected to observe the 2025 Clio Awards jury sessions at Hulu HQ, reviewing over 500 high-level global campaigns across entertainment and brand categories. Gained invaluable insight into agency-level creative standards, brand storytelling, and the strategy behind award-winning work for brands such as Apple TV’s Severance, Netflix’s Squid Game, and Universal’s Wicked (with 400+ brand partnerships).
SCADpro x COTY Philospohy
Creative Director / Producer –
Savannah College of Art and Design SCADPro | 2025
As Creative Director and Producer for the 10-week industry collaboration with Philosophy and COTY, Bianca led the award-winning campaign “Micromoments: Science Powered Pauses”, transforming Philosophy’s Microdelivery Peel into an immersive, 360° global marketing experience.
She oversaw a 30+ person production team, directing the flagship brand film, guiding art direction, set design, and campaign execution across digital, social, and experiential channels. Bianca also presented directly to COTY’s global marketing team, earning industry recognition for blending science, beauty, and storytelling into a cohesive brand world.
Experience
2025-Present
Art Director / Brand Strategist
KoolShiit Productions
Bianca serves as an Art Director at KoolShiit, a creative studio producing commercials, branded content, and social campaigns for major clients. She has led art direction on multiple national spots—including a Toyota commercial premiered at the Hola Mexico Film Festival—and collaborated on projects for Comedy Central, Mint Mobile, and MeUndies. Her work spans concept development, set design, and visual storytelling, bringing bold, cinematic direction to every campaign.
2024-Present
Creative Directior & Design Specialist
BC Global Licensing / Co-Founder
Bianca leads creative direction and design for BC Global Licensing., overseeing visual identity, product development, and content strategy across platforms. She has produced comprehensive brand guideline decks for license use, ensuring cohesive storytelling across retailer partnerships with Amazon, SHEIN, and TikTok Shop.
Her work includes designing hangtags, apparel graphics, and campaign assets, as well as managing social media content creation for Instagram and TikTok. Most recently, Bianca designed hundreds of shirts currently sold on SHEIN, created holiday packaging and hangtags for Ross Stores, and developed a licensed collaboration with National Lampoon.
As Creative Director, she also mentored a summer design intern, guiding her through trend forecasting, research, visual art direction, and social ad content development—helping to strengthen the brand’s creative consistency and storytelling across digital and retail channels.
2020-Present
Freelance Art Directiorr & Designer
Biancaland / Founder
Bianca’s independent creative venture offering art direction, styling, and visual design for campaigns, shoots, and digital assets. She develops moodboards, style guides, and creative concepts for brands and artists, balancing strategy and storytelling with a strong aesthetic vision.
Social Content Manager at SCAD
Bumble College Ambassador
Bumble Inc.
Amplified Bumble's brand presence through dynamic social media strategies, fostering unique conversations and engagement across key marketing channels. Developed and executed creative marketing content to promote Bumble's core values within the SCAD community and throughout the city of Savannah.
Bumble College
2024-2025
Event/Community Specialist
Bumble College Ambassador
Bumble Inc.
Curated real connections and created a meaningful impact on campus by bringing Bumble to life through creative initiatives. Leveraged creative freedom to execute monthly briefs, which included hosting events, creating engaging content, and implementing on-campus marketing activations. Pitched and organized a variety of Bumble events and activations, fostering community engagement and enhancing brand presence throughout the academic year.
2023-2024
Team Lead/Marketing Manager
Bumble College Ambassador
Bumble Inc.
Leader of the Savannah College of Art and Design Bumble Honey Campus Ambassador Team. I have had the opportunity to organize events, plan marketing initiatives, create social content and advertisements, and overall represent the Bumble brand and help spread their message of fostering healthy, equitable relationships across the SCAD student body and the city of Savannah.
2021-2023
Check out the work i've done as a Bumble College Ambassador!
MY VISION
BIANCALAND
is a space where my creative vision as an art director comes to life, showcasing ads and brand designs I've created aimed to transcend the mundane. I aim to inspire and captivate audiences, leaving lasting impressions through thoughtfully crafted experiences at the heart of pop-culture, fueled by imaginative storytelling.