CarmaCircle

CarmaCircle is a professional reputation network built on behavioral data. As Brand Designer and Creative Lead, I built the visual identity from the ground up: a two-tier identity spanning the parent network and CarmaCheck™, its recruiter-facing product. The system draws on an archival, field-naturalist sensibility — an earthen palette, organic shapes, and a cast of behavioral archetypes that reframe a clinical category into something warmer and more human. I delivered the full identity, signature brand assets, investor and demo-day materials, a content system, and the website.