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Leave The Chat. Delete The App.
Project Type
All Typography Campaign
Date
April 2024
Location
Savannah College of Art and Design
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Skills
Art Direction, Adobe Illustrator, Graphic Design, Adobe Illustrator, Canva, Advertising, Branding, Campaign Strategy
The "Leave The Chat. Delete The App." campaign for Bumble is designed to motivate users to move from virtual interactions to in-person meetups, fostering genuine relationships. This project seeks to build user confidence, illustrating the potential for meaningful connections on the app that can lead to the removal of the dating platform altogether.
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