Sweeten The Spark

Created as a speculative campaign for Gisou’s Honey Hair Perfume, Sweeten the Spark explores the magnetic role of scent in first impressions. The brand film follows a whimsical daydream: a man catches the trace of a woman’s honey-infused perfume and is swept into a romantic fantasy of dancing, laughter, and connection through dreamy cinematography and a surreal narrative highlight the perfume’s ability to spark attraction and sweeten life’s fleeting moments.