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The ReFresh
Project type
Speculative Brand Extension
Date
March 2025
Location
Savannah College of Art & Design
What if The RealReal did fine dining?
The Refresh is a speculative brand extension concept that reimagines luxury resale as a high-end culinary experience. The campaign transforms the thrill of the hunt—so central to The RealReal—into a dining journey where overlooked ingredients are elevated into Michelin-level dishes. Surreal, editorial-inspired branding and vintage maximalist interiors create a restaurant world that feels both opulent and unexpected.
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