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Wake It Up!

Project type

The One Show Awards Heinz Brief

Date

March 2025

Location

Savannah College of Art & Design

Introducing Wake It Up!, a speculative social-first campaign that reintroduces Heinz Jalapeño Ketchup as the unexpected champion of breakfast. This project creatively flips morning routines with a spicy twist, inviting audiences to "wake up" their mornings with Heinz. "Wake It Up" showcases innovation and creativity in the ad world, with bold burned through billboards spicing up breakfast staples across the nation, to raising funds for the Kids Breakfast Fund.

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