biancaland.art
Headspace
Client: Vaseline | 2025 | Gen-Z Rebrand |
Art Direction, Brand Strategy, Brand Design, Ai Technologies
Strategy
Activation
The ReFresh is a fine dining brand extension of The RealReal that translates the brand’s core values– circularity, curation, exclusivity, and conscious consumption– into the food world.
Insight
By 2030, foodservice spending is expected to account for 53 cents of every consumer dollar.
Fine dining restaurants are anticipated to grow at a CAGR of 6.54%, with market size increasing from $166.86 billion in 2024 to $243.17 billion by 2030
Strategy
CONVINCE luxury consignment shoppers THAT you shouldn’t have to choose between good style and good taste BECAUSE what we choose to wear and eat SUPPORTS the way we show up for ourselves everyday.
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