The ReFresh

Strategy

Activation 

 The ReFresh is a fine dining brand extension of The RealReal that translates the brand’s core values– circularity, curation, exclusivity, and conscious consumption– into the food world.

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Insight 

By 2030, foodservice spending is expected to account for 53 cents of every consumer dollar.

Fine dining restaurants are anticipated to grow at a CAGR of 6.54%, with market size increasing from $166.86 billion in 2024 to $243.17 billion by 2030

Strategy

CONVINCE luxury consignment shoppers THAT you shouldn’t have to choose between good style and good taste BECAUSE what we choose to wear and eat SUPPORTS the way we show up for ourselves everyday.